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IMPORTANT STATISTICS*
2002 - 2003
Homebuyer Internet Statistics
  • 7 0ut of 10 of home shoppers are looking on the Internet to find their next home
  • 72% of homebuyers visited a home researched, or viewed, on-line
  • 18% of homebuyers found the Agent used to search for, or buy a home, on the Internet
  • Over 50% of homebuyers used the Internet to research homes, compared to only 40% who used Newspapers
  • Only 4% of all Newspaper readers go to the Real Estate Classifieds Section
  • 63% of homebuyers who searched online felt the Web shortened their search
  • 92% of homebuyers consider the addition of property photos to an online listing to be very important
  • The average on-line listing, with a virtual tour, receives 40% more views than listings without a virtual tour
1999 - 2003
Realtor/Broker Internet Statistics
  • 77% of homebuyers who searched on the Internet purchased their homes through a real estate professional
  • 77% of Realtors® use e-mail for business
  • In 1999, 82% of real estate companies have a Web page, or Web site
  • In 1999, 43% of Realtors® (Agents) had a Web page, or Web site
Top Three Information Sources
Cited for Finding a Home
  • 86% via a real estate agent
  • 69% via yard signs
  • 65% via the Internet
*Statistics from National Association of REALTORS®, REALTOR.com, State Boards of Realtors, and NDP Group